Words matter. Articles with a lot of words matter more, at least in terms of engagement, according to Pew. Content with 1,000 or more words have more than twice the engagement over mobile devices versus shorter articles. That's according to Pew Research Center, in this article, "Long-Form Reading Shows Signs of Life in Our Mobile News World."
The people who listen to podcasts really listen -- an average of 110 minutes per day. Compare that to the less than one minute of time most people spend on a web page.
Podcasts have the potential of helping you communicate to your internal audience, especially if you have a large dispersed workforce, a large number of millennials, or just an audience you need to engage effectively! Here's why -- and how.
Scott Barker has more than 27 years of experience in public affairs communication. He has worked with Fortune 100 companies, senior level government officials, political leaders and candidates to deliver winning communications campaigns.