The people who listen to podcasts really listen -- an average of 110 minutes per day. Compare that to the less than one minute of time most people spend on a web page.
Podcasts have the potential of helping you communicate to your internal audience, especially if you have a large dispersed workforce, a large number of millennials, or just an audience you need to engage effectively! Here's why -- and how.
The Pew Research Center State of the News Media 2015 report contains the news that podcasting is on an upward trend:
The increased reach and upward trend line of podcast consumption is evident in every available measure – the percentage of Americans who are listening to podcasts, the level of public awareness, and how many podcasts are being hosted and downloaded.
I wanted to narrow in closer on the age demographic breakdown of who is listening to podcasts than that provided by Pew, which is all Americans age 12 and older. Fortunately, Edison Research has a better age breakdown, although the research is a little older (from 2012).
Scott Barker has more than 27 years of experience in public affairs communication. He has worked with Fortune 100 companies, senior level government officials, political leaders and candidates to deliver winning communications campaigns.