Hikers and climbers are always prepared with the “10 Essentials” – those items deemed so necessary for their journeys that they never step on the trail without them. Equipment included in the 10 essentials cover basics like navigation, food and water, emergency shelter, proper insulation, and so forth. The 10 Essentials help guarantee that the destination is reached and journey is safe and everyone gets home.
Grassroots campaigns seeking to engage in successful advocacy should also adopt a set of essentials. As someone who has created, implemented and managed employee, retiree and member grassroots lobbying programs for more than 20 years, here is my list of 10 essential attributes that should be fundamental to any sustained grassroots advocacy program.
These are general guidelines…like the hiker’s 10 essentials it depends on the journey (goal) and the terrain and environment (political situation) to determine how to specifically deploy the 10 Essentials. But if you follow these guidelines your grassroots campaign will be rewarding for advocates and position you to achieve your goals.
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Scott Barker has more than 27 years of experience in public affairs communication. He has worked with Fortune 100 companies, senior level government officials, political leaders and candidates to deliver winning communications campaigns.